Resumo

MARRE, Sofía. El asociativismo en las empresas de diseño de indumentaria de autor en Argentina. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2014, n.48, pp.59-69. ISSN 1853-3523.

The article approaches the associativism as an economic sustainability option in the micro, small and medium enterprises in clothing author design. The advantages of working together translate into institutional representation, negotiation skills, improve marketing strategies, increase communication, share skilled personnel, incorporate technology that is inaccessible to the individual level, to exchange experience and knowledge with colleagues, have greater objectivity in identifying problems and possible solutions, access training, improve opportunities and better access to credit lines.

Palavras-chave : Associativism; Author clothing; Collaborate; Creativity; Empower; Gather efforts; Sustainability; Team; Unite.

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