Resumo

MON, Laureano. Los caminos de la innovación en Argentina. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2014, n.48, pp.71-79. ISSN 1853-3523.

Through the analysis of the production design of the northern regions of Argentina, the author envision the ways of innovation while their communication in the markets. The creative languages are explored emphasizing the dialogue initiated by contemporary designers with materials, textures, shapes and regional imaginary.

Palavras-chave : Communication; Consumers; Culture; Design; Identity; Production.

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