Resumo

VISONA, Paula  e  PALMITESSA, Giulio. Metodologías del diseño en la promoción de aprendizaje organizacional. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2014, n.49, pp.143-157. ISSN 1853-3523.

Design as a phenomenological discipline is emerging in the current scenario, as a creating mechanism of synergies between companies and universities. Many times, these relationships are based in an internal organizational processes review. In this context, design methodologies can establish new standards of organizational learning, creating forms of fluid and creative participation across sectors and skills. To illustrate this perspective, we present a learning model based on education through the practice of the reflective project, using the tool of the Workshop - important methodological tool for creative learning Strategic Design. Thus, this paper presents case studies of experiences of projective Workshops conducted in collaboration with the plastic shoe brand Melissa. The results were innovative, both in terms of organizational education, as in the sense of establishing new understanding of the design parameters for the designers of the brand.

Palavras-chave : Design methodologies; Innovation; Organizational learning; Strategic design; Workshop.

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