Resumo

TRIFUNOVIć, Vesna  e  DIKOVIć, Jovana. La transformación post-socialista y la cultura popular: reflejo de la transición en series televisivas de Serbia. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2015, n.52, pp.267-285. ISSN 1853-3523.

This study aims to examine how the new social phenomenon and value orientation, which has been a result of the transition process (from 1989-to present), are reflected in the Serbian TV series production. As the particularity of the post-socialist transformation has been developed in two phases in Serbian society, we have chosen two television series for this analysis: Srećni ljudi (Lucky People) and Mile protiv tranzicije (Milo Vs. Transition). The first one belongs to the first transition period (1989-2000), while the second can be placed in the context of the so-called second transition (2000 - to present). The first case describes the beginning of the social and economic transformation, that means the collapse of public enterprises and state signaling its privatization and the emergence of private employers. On the other hand, the second case makes a parody of how the extensive conglomeration of certain political and social relations have changed and the values that represent the transition indicators (establishment of liberal democracy, political correctness, the multiplication of NGOs , integration into the EU). We decided to analyze TV series becuse them describe several different phases of the entire period of the post-Socialist transformation. Focusing on this, we believe that we can analyze how they reflect and presents the key consequences of different phases of the transition in one of the most important media of popular culture today.

Palavras-chave : Serbian society; Transition; Transition phases; TV series; Value system.

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