Resumo

FIORINI, Verónica. Tendencias de consumo, innovación e identidad en la moda: Transformaciones en la enseñanza del diseño latinoamericano. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2015, n.53, pp.79-89. ISSN 1853-3523.

The text is developed around the tension between the concepts trend and innovation in the construction of fashion identity brands in Argentina. In the article, we contemplate these issues from a didactic, projective and communicational perspective within the fields of consumption and design. The searching for certain key design discursive axes for the fashion projects development will aim to reformulate certain preconceptions about the product idea and identity in fashion. The widespread idea of trends “being designed” in big fashion capitals will be questioned to consider other design education strategies, far from copying, able to capture the increasing semantic complexity in a globalized and changing context.

Palavras-chave : Design; Trends; Speeches; Identity; Innovation; Global; Local.

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