Resumo

CECCATO, Daniela. Los blogs de moda como creadores de modelos estéticos. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2015, n.54, pp.149-163. ISSN 1853-3523.

This article seeks to investigate how fashion blogs, that emerged earlier on this century, generate both aesthetic experiences and new aesthetics models that places ordinary people (not famous and of all ages) on a starring role. Since 1960, the street won the scene and began to establish the trends that then arrived to the runways (eg. the hippie look in the sixties, the punk look in the seventies, the grunge look on the nineties, etc.); both Internet and fashion bloggers allowed street style to earn a spot on websites and printed magazines (Vogue , Elle, etc.).

Palavras-chave : Aesthetics; Aesthetic experience; Fashion; Fashion blogs; Identity; Individuality; Multiplicity.

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