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Cuadernos del Centro de Estudios en Diseño y Comunicación. Ensayos

versão On-line ISSN 1853-3523

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LENZI, Gabriela Poltronieri. O chapéu: Uma ferramenta para a identidade e a responsabilidade social no câncer de mama. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2019, n.76, pp.105-117. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi76.1059.

Purpose was to apply to a group of women with breast cancer technique and usage of the hat, an accessory of clothing which, however seldom used in these days, has played a relevant and auxiliary role in well-being and identity of these women. Aside from benefits related to wearing it, its making was a means of exercising socialization and social sustainability developed throughout five months in a workshop that took place in a NonGovernmental Organization located in a city of Southern Brazil which aims to support these women during and after the disease.

Palavras-chave : Social responsibility; Social sustainability; Self-Esteem; Hat; Breast cancer; Social identity; Socialization.

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