Resumo

FIORINI, Verónica. Diseño de indumentaria: Nuevas estrategias de enseñanza y modelos de innovación en el marco del consumo de moda. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.78, pp.51-60. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi78.3660.

This article aims to address certain changes in the methodological models that are developed in the field of teaching the concept of project in Fashion. The impact of sociocultural transformations in consumer models, the emergence of other logics of message production and communicational discourses in the field of fashion are aspects that force us to revise the disciplinary conceptions in education in design and in the professional field. There are two key aspects that will be analyzed in this work: the ways of thinking and teaching the design and its resulting objects in their relationship with the consumer experiences they propose as a sign-value (Baudrillard). The contemporary, uncertain and fluctuating context also traces a panorama of high complexity. The emergence of local identities, in a highly globalized world, deserves to be revised, as it redefines the logic of the disciplinary field (Bourdieu) and the discourses that are legitimized in it (Verón).

Palavras-chave : methodologies; project; design of clothing; models and experiences of consumption; education; communication; sign; discursivity; interdiscursivity..

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