Resumo

BETANCOURT RUIZ, María Ximena. La imagen visual de la identidad, entre resistencias y representaciones hegemónicas. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.79, pp.50-74. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi79.3676.

The image-representation, socially accepted and without further mediation, as symbol of recognition of the real world, has a sign of visual identity that unfolds in multiple aspects and capabilities: identifies, differences, protects interests, interact socially and is speech of interests and different strategies. Taken as a substitute for reality, the brand is one of the images articulated with greater coverage in the contemporaneity, it comprises in addition to commercial entities, territories and subjects.

Palavras-chave : Image; representation; diversity; alterity; identity.

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