Resumo

SOTO, Carlos. Esto no es Diseño. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.80, pp.37-50. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi80.3693.

Graphic Design, as a formal discipline in the whole Continent, has not had a definition according to its object of study, a wrong vision for the community that see us as poster makers or worse, mouse drivers - computer operators -. The discipline is defined by what is not design, and it is essential to clarify the true dimension of design as a profession. This article proposes a reflection on the role of the Academy to disseminate the new interdisciplinary perspective, conceptual, based on research / creation, with its own epistemological postulates, pedagogical sustenance, methodology and strategies that are built to give body to the discipline. We must make known the scope of Graphic Design and define it for what it is design in today’s world.

Palavras-chave : Graphic Design; Profession; Concept; Research; Academia; Pedagogy; Methodology..

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