Resumo

MORONI, Isabela  e  ARRUDA, Amilton. Understanding how design processes can contribute to the enhancement of innovative capacity in the universe of startup companies. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.80, pp.64-75. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi80.3695.

Innovation has been an important word in business in recent years. Associated with a number of highly profitable business models, gives entrepreneurs a challenge that goes beyond the definition of “promoting something new”. Continuous innovation - with positive results, relevant social impact and opportunities and balancing risks - is one of the great challenges of all sectors and dimensions. Encouraged by many examples of American success, globalization and post-industrialization, many young people ventured into the business world, developing content based on technology. Startups are one of these models, because they have unique characteristics when compared to traditional micro and small companies. Its condition of existence is innovation, however, however much a startup has a revolutionary idea, it is no guarantee of sustainable success.

Palavras-chave : Innovation; entrepreneurship; design management; startups; design..

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