Resumo

TORRES DE LA TORRE, Carlos. El futuro de los plásticos o los plásticos del futuro. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2020, n.87, pp.229-242. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi87.3768.

In recent times, politicians, environmental activists, journalists and other opinion leaders have directed their weapons against plastics. This bad concept was born as a result of the changes in the environment as a result of the use of new sources of energy, both nuclear and fossil fuels and the development of the petrochemical industry, especially the plastics that occurs from the discovery of the oil. However, despite environmental considerations, plastic has built our world to the point where today it is difficult to imagine our life without it.

Many designers have argued since the midtwentieth century, that good quality items can be beautiful and do not have to cost a lot of money. The couple of designers formed by Charles and Ray Eames proposed to provide people the best at the lowest possible price. They used in their designs aluminum, plywood, some other materials and mainly plastic. French designer Philipe Starck, agrees with his predecessors. He likes this material because of its democratic possibilities and because unlike natural materials it is a product of human intelligence, perfect for our human civilization. He argues that from an ecological perspective it is better to use plastic instead of wood. The Danish designer Verner Panton was not inspired by natural fibers or wood. He imagined organic forms and garish colors. He was attracted by the new materials that emerged after the Second World War, steel profiles, plywood and especially plastics. At the beginning of the sixties he already had a reputation for his playful designs. He furnished a hotel with inflatable plastic furniture, designed retrolit plastic wall panels, UFO-shaped lamps and chairs with rolled metal cylinders and, thanks to plastic injection molding technology, created his famous one-piece chair.

With a more critical look, many plastic objects have been questioned by people in the same industry. One inexpensive evolution of the one-piece chair was the monoblock chair in which the minimum possible material is used. Rolf Fehlbaum, president of Vitra Design says that you can perceive the idea of low price implicit in the product, that the chair suggests a moral minimum: how to make them as cheap as possible so that they last a few years and then you can throw them away.

Then it is possible to ask if it is possible to protect the environment without dispensing with the advantages presented by plastics and their properties and that these are once again considered a solution to environmental problems as they were in 1936 when a woman said after visiting the exhibition The Wonderful World of Chemistry, “It’s wonderful how DuPont is improving nature.”

Since the entire plastics industry admits that this has to be more sustainable, the future of plastics and that of the industry depends on making them safer for people and for the planet.

There are a lot of attempts to obtain the socalled “green plastics”. This is the sector of the industry that grows the fastest, approximately 10% per year. There are those who are experimenting with renewable raw materials, returning the industry to its roots by using plant material as in the celluloid era.

If these proposals are successful maybe our future is not in the garbage truck and we can promote a greater use of nonpolluting plastics that preserve the freedom to design that characterizes these materials redefining what a German critic called Plastikoptimismus.

Palavras-chave : Plastics; Industrial ecology; Sustainability; Green plastics; Renewable raw materials; Bioplastics..

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