Resumo

DE LA BARRERA MEDINA, Mónica Susana. El diseño como objeto artesanal de consumo e identidad. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.90, pp.90-106.  Epub 01-Jul-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi90.3828.

Since its inception the work of graphic design had the intention of reproducing and multiplying, being the editorial work and its various publications which under the principles of dissemination, generated increasingly higher editions, both in number and quality. However, in a context of postmodernity, where the contents, symbolic and material to name a few, have changed, it is argued that currently and perhaps in a return to the origin, there is a tendency to make unique design products, for artisanal that some also present as sustainable, with use and reuse of various materials seeking less waste, some innovation and that clearly become unique and irreplaceable, where the post-Fordist economy happens to mass production and has a different assimilation of objects cultural and symbolic despite technological advances. This text analyzes from different perspectives and interviews, the work of designers who bet on handicraft work as an intervention for projects such as posters, books and other design objects, allowing us to approach contemporary design, in an attempt to assimilate their assessment against an almost immaterial world.

Palavras-chave : artisan work; contemporary design; identity; production; valuation.

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