Resumo

TROCHA, Paola. Las artesanías Zenú: transformaciones y continuidades como parte de diversas estrategias artesanales. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.90, pp.107-124.  Epub 01-Jul-2021. ISSN 1853-3523.

In the field of craft production, there are many researches and studies in reference to handicrafts and their production modality in the different communities. The handcraft has been studied under diverse perspectives, from the anthropological, from its productive modality, from its structuring and division of work within the family nucleus, from the innovations of its techniques, to its commercialization. This paper studies the handicraft production from the perspective of cultural flows and the constant dynamism of the present and its influence on the new crafts, specifically those that are combined with other original techniques of different craft communities. This new type of handicrafts emerged recently in Colombia, under the ethnic Zenú´s hands in the department of Córdoba, but its appearance was gradual. The conditions that favored its elaboration, needs to be studied and evaluated from the perspective of the different actors active in the handcraft field; considering the intangible qualities that bring traditional aspects and cultural values to production.

The analysis of these considerations, understood as part of dynamic social processes, is investigate from the perspective of the development of handicrafts, how the different technical innovations, the new demands arising in modern times and their positioning in the market, lead to new commercial strategies and new crafts productions combined with techniques from different craft communities.

Palavras-chave : Social field; native peoples; handicraft production; design cultural identity; artisanal marketing.

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