Resumo

ARIZA, Verónica  e  ANDRADE, Mar Itzel. La relación artesanía y diseño. Estudios desde el norte de México. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.90, pp.192-211.  Epub 01-Jul-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi90.3836.

The transformation of the relationship between crafts and design has generated forms of participation among professionals and artisans as diverse as the instances that promote them. The emergence of a specific field called ethnic design is an example, whose objective is to link and revalue the artisanal development of native groups through language of strategy, technology and innovation that design manages. In Chihuahua, a northern state of Mexico, studies on crafts and design are mainly of the Rarámuri culture (Tarahumara), that has a predominant presence in the region. This text presents projects of students and researchers from the Universidad Autónoma de Ciudad Juárez, which propose intersections between crafts and design related to this ethnic group. They describe the way in which a phenomenon such as craftsmanship materializes in very diverse products, the ideology and way of life of the indigenous peoples; delves into industrial and graphic design as strategic activities and reading models that support, resume and disseminate different forms of creation and craft production.

Palavras-chave : Design; crafts; México; studies.

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