Resumo

MOREANO POZO, Nataly. Tesis recomendada para su publicación. Erotismo tecnocumbiero a través de la hipermedia. La gestión del diseño en la construcción simbólica de la mujer en los sectores populares del Ecuador 1990 - 2016. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.97, pp.112-207.  Epub 10-Out-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi97.3942.

This research is based on the assumption that the erotic image of women in the Andean technocumbia is the product of a combined and contradictory design management between cultural rescue and globalized industrial music production. Through hypermedia, the symbolic elements of what has been considered erotic in different local societies have been modified.

Palavras-chave : Erotic image; woman; technocumbia; hypermedia..

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