Resumo

TUOZZO, María Valeria. Hipermoda, la moda rizoma. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.100, pp.41-50.  Epub 05-Jan-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi100.3984.

This writing tries to show how fashion is alike to its own logic, it is renewed, and it resurfaces from the ashes like the Phoenix Bird; far from perishing, it is resignified. Modifying the fields of production and consumption, altering the manifest senses in the social imaginary, in the subjects; adapting to the new rhizomatic paradigm in which individualism and globalization, interconnected humanity, technological prosthetics are the cause and consequence of these new worldviews. Fashion is not exempt from this and manifests, also, in rhizome.

Palavras-chave : Fashion; hyperfashion; society; rhizome; new subjectivities; culture; paradigms..

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