Resumo

GALLETTI, Patricia Cecilia. Prolijidad y corrección. Vectores de normalización y socialización interclase para el cuidado del cliente de elite en una marca comercial porteña de lujo tradicional. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.100, pp.126-137.  Epub 05-Jan-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi100.3990.

This essay proposes to investigate the circulating normalization vectors for the care of the elite client. For this, the incidence of appearance clothing, physical appearance and ways of proceeding in the employability in the segment of traditional luxury buying and selling will be evaluated from the study of a historic and prestigious home of leather goods, clothing and saddlery in the City of Buenos Aires, linked to the Argentine landowning elite and the international aristocracy. We will analyze the interclass socialization logics, and how their internalization -or not- by people coming from the middle and / or popular sectors can result in their potential access to work in the sector of luxury products sales.

Palavras-chave : traditional luxury; employability; appearance normalization; commercial brands; buying and selling; fashion; middle and popular sectors; elite clients; Argentina..

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