Resumo

INSAUSTI, Florencia. Moda, publicidad y derecho. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.100, pp.149-160.  Epub 05-Jan-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi100.3994.

This article aims to analyze the interaction between advertising, marketing and law. To do this, it details the members of the advertising universe, indicates what it is the applicable regulation in terms of advertising and gives useful advice for the conclusion of some contracts, among others, those to be signed with service provider companies or with the “talent” (actors, models and influencers). It also analyzes the legal framework applicable to competitions, and provides guidelines for the proper and safe development of promotional activities.

Palavras-chave : Advertising; Marketing; law; regulations; promotion; competition and contracts..

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