Resumo

TESORIERE, Pablo Andrés. Fashion film: tendencia mundial en comunicación. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.100, pp.195-204.  Epub 05-Jan-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi100.3999.

Year by year, the visualizations of fashion films on YouTube and Vimeo are multiplied. It is mandatory for large brands to hire renowned filmmakers to generate audio-visual pieces that capture the lifestyle of the brand and can manage to capture as many audiences as possible, without losing sophistication and elitism. But what is really a fashion film? And what are the limits of this new language? The truth is that we talk about a product that is between the cinematographic and the advertising, bordering the limits of video art and publishing.

Palavras-chave : fashion film; storytelling; cinema; identity; fashion; branded content; communication; postproduction; audiovisual narrative..

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