Resumo

MIHANOVICH, María. Slow fashion en tiempo de redes sociales. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.100, pp.217-228.  Epub 05-Jan-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi100.4001.

Slow fashion is a trend that has been expanding over the past years. A trend that implies a mindful consumption from the consumer. Where the overall production process is transparent and known to the consumer. The consumer chooses garments for quality and durability taking into account the overall process and environment.

Creating an opposition for the fast fashion. Then I wonder about the juxtaposition with social media fast fashion news. It´s posible to be a slow fashion Brand in this contexts of quick social medias.

Palavras-chave : Fast fashion; Slow fashion; fashion; sustainable fashion; ecology; fashion system; technology; social networks; instagram; sustainable; art and craft; organic; handmade; confection; corporate social responsibility..

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