Resumo

GUARDIA MANZUR, Alejandra. A través del ojo colonial. Discursos visuales de la mujer indígena boliviana. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2021, n.101, pp.137-154.  Epub 08-Dez-2021. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi101.4099.

The present article will address the design of the visual discourse of the photographs published in the book Mujer indígena en la ciudad made by the Documentation and Information Center of Bolivia. The objective is to analyze the discourse on indigenous women and their role in the city; that is, how society has designed a visual discourse that represents the identity of the indigenous woman with colonial characteristics. It is, then, through these photographs that one can understand the rooting of the imaginary and the colonial vision in societies that have been conquered and that keep in their gaze the ways of identifying and defining the other.

Palavras-chave : Visual discourse; Image design; Identity; Alterity; Other..

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