Resumo

BAZOBERRI, Javier  e  STIVALE, Silvia. Estrategias de diseño para motivar conductas sustentables. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2022, n.105, pp.236-255.  Epub 01-Mar-2022. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi105.4196.

This work enters into the contributions of sustainable design beyond the production stage, focusing on the period of use. It addresses the problem of waste from the perspective of design strategies, which allows evaluating the user’s reactions to different stimuli, which can be identified as sustainable behaviors. It constitutes a line of research in design with the intention of influencing user behavior. It considers interdisciplinary articulations and connections, which include the socio-economic and psychological areas, in their approach to the problem under study. The aspects to investigate refer to how the design can strengthen sustainable behaviors in users? And what design strategy model with intention is valid in the local context? To understand how the products and services used daily can be designed, placed in their context of use, and would enable the designer to review their design process, evaluate tools and strategies to facilitate the development of more sustainable behaviors and behaviors. The impact of this type of research, regardless of improving the practice of design for behavior change, transcends the academic scenario, since it makes it possible to address social and environmental problems, gathering knowledge of different disciplines and establishing parallels that allow the transposition of concepts.

Palavras-chave : Pro-environmental behaviors; Design of experiences; Motivation; Stimuli; Rejections; Kansei Methodology; Local context..

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