Resumo

KATZ, Ariel Marcelo. Emprender en negocios de la economía circular: el caso BYOS. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.114, pp.139-153.  Epub 01-Jun-2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi114.4118.

Undertaking recycling initiatives with a real impact is not so easy. Closing the loop to a circular economy business model carries additional complexity, but increases the potential for profitability and thus economic sustainability. It requires an operational and commercial structure, which is difficult for entrepreneurs to achieve.

BYOS as a venture capital company created in 2016, works in the life cycle of vegetable oils. This article describes the itinerary realized, from the initial idea to the concretion of a circular economy business, with special emphasis on the role of the stakeholders involved. All of them fulfill several simultaneous roles in the circular economy process. From the fundamental role of the public sector, passing through consumers and citizens, erected, at the same time, as collaborators and auditors, to reaching the companies with whom they operate daily.

Palavras-chave : Recycling; circular economy; entrepreneurship; environment.

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