Resumo

DEWAN, Sonia Dubey. The Role of Personal Image in Personal Branding. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.118, pp.28-38.  Epub 30-Mar-2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi118.4146.

Personal branding is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. The role of image is considered to be very limiting when it comes to personal branding, especially while maintaining the reputation and impression. There is enough evidence present that personal image plays a vital role in various stages of personal branding. In this study, we study the role of personal image in personal branding through three stages - a) discovering and crafting the personal brand; b) expressing; c) finally maintaining and enhancing the personal brand. The study provides insights and share case studies related to this topic.

Palavras-chave : Personal branding; Image Management; Personal Image; Image Building; Branding..

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