Resumo

ROSSO, Aluminé. #ArteContemporáneo: La arquitectura del museo de arte moderno como discursividad intermediaria. Un análisis de la promesa experiencial configurada por los edificios de Centro Pompidou, Malba, Moma y Tate Modern. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.119, pp.133-150.  Epub 30-Jun-2023. ISSN 1853-3523.

This text presents the process of elaboration of the research developed in the framework of the Master of Arts Criticism and Dissemination (UNA) and focuses on the first investigations in the field, the selection of the corpus, the methodological design, the planning, and the conclusions of the field analysis developed between 2016 and 2019. The thesis concentrates on the cases of Malba (Buenos Aires), Moma (New York), Tate Modern (London) and Centre Pompidou (Paris), more specifically on their facades, esplanades and entrance halls understood as intermediary discursiveness that configure an experiential promise to the visitors, given that these spaces advance, comment, organize, suggest or inform something about what the public will experience inside the buildings.

The idea of experiential promise means that, in the twenty-first century, a visit to the museum does not only mean coming into contact with works of art but also offering a multidisciplinary experience that contemporary art itself has passed on to the spaces that bring it to life.

Exhibit. This highlights the meta-criticism of both art and museum institutions and exposes their awareness of their place in the global economic, political, and tourism system, and their contact with the mass media and cultural industries.

The proposed concept emerges, then, from the intersection of three notions considered central: what Eliseo Veron has called a reading contract; what Oscar Traversa has called intermediary discourses; and the studies on gender developed by Oscar Steimberg.

In this way, the notions of museums, visitors, and modern and contemporary art that make up the intermediary discourses of these exhibition spaces are investigated. The result is a new category of public, ‘the border’, which materializes a new type of museum visit.

Palavras-chave : contemporary art; intermediary discourses; experiential promise; semiotics of space; modern museums..

        · resumo em Português | Espanhol     · texto em Espanhol     · Espanhol ( pdf )