Resumo

ALVAREZ SAAVEDRA, Eugenia. Uso del color y patrones geométricos en los diseños Mapuche contemporáneos: Adaptación semiótica en tres casos de estudio comparados. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.120, pp.58-70.  Epub 23-Jul-2023. ISSN 1853-3523.

The article presents three cases of women entrepreneurs of the Mapuche culture in the Araucanía region, specifically in their creations, designs with graphic motif are observed in different materials. The cases were selected on the basis of a doctoral thesis in design from the University of Palermo, in which the female presence with an age range between 20 and 30 years stands out. It is considered important, first of all, to highlight the importance of color in creation, according to the Mapuche symbology and the geometry present in the patterns of repetition in designs and the use of different materials by women. Methodologically, specific cases of analysis are presented, approaching their creations based on Mapuche materiality, design, inspiration and heritage, to culminate with a graphic presentation of geometric patterns of the history of the native people in confrontation with the new trends of young entrepreneurs. Finally, a selection of the designs of the young entrepreneurs is exhibited, where the inheritance of the cultural-family task is evidenced together with new presentations on the designs, ethics and exploration of new materials.

Palavras-chave : mapuche; entrepreneurs; araucanía; woman.

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