Resumo

GOMEZ ROMERO, Gerardo. Diseño, tipografía y comunicación visual. Ahora todo vale. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.120, pp.83-100.  Epub 23-Jul-2023. ISSN 1853-3523.

In the framework of Graphic Design, the documented expressions of the different periods are part of the history of man, and although the first graphic and writing traces did not follow a normative pattern, the creations were given in a slow process -with adversities-, but finally effective for the evolution. Inevitable confrontations of thought revolutionized each epoch, signifying small and great achievements for humanity. Graphic design and typography are not left out of the transformations. The foundations of design, typographic standards and methodology were factors that systematized the processes.

This paper deals with graphic design and typography with a visual communication perspective, the crossover with ethics in professional performance, from the pragmatic, semantic and syntactic implications of some design cases that presented, the analysis and confrontation with what could be right or wrong in the meaning of a design. The starting point for this crossing is based on the fundamentals of design and typographic norms, structures proposed as regulatory systems or order, in confrontation with the staging of non-conventional graphic supports, where the academic principles of design are violated and typographic norms are broken. At the end of the document, a reflection will be made on the current manifestations of graphic design and the ethical position of designers, both conservative and liberal; if a present “anything goes” aspects that can be analyzed and from which conclusions can be drawn from the above.

Palavras-chave : ethics; reason; standards; design; typography..

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