Resumo

VILCHIS, Luz del Carmen. Abstracciones filosóficas acerca del ethos del Diseño. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.120, pp.101-117.  Epub 23-Jul-2023. ISSN 1853-3523.

Ethos is the principle that should stimulate every designer, it is a kind of interior space in which self-awareness and the world where it exists and exists. In the ethos, the de-signer knows and recognizes himself, in him resides his discernment and makes sense the accumulation of relationships in which he expresses himself, he encourages the behaviour that gives him existence and unifies his ability to build the place where he finds security and protection of his well-being and that of others. A private existence of being and life turns the ethos into pathos that loses the designer into nothing. Never before have technological resources allowed the construction of such a complete and effective system of domination to design through the exploitation of its own momentum, which in more ways than one is a reflection of that reality that weighs on the atomized and saddened masses, isolated in their own worlds that are recognized as leaks from a context in which they cannot live, which has ceased to be a home. Due to the above, the epistemological relations of Design are lowered in a process of absolute ideologization, eliminating the theoretical controversy and giving way to the mono-cultural domain that destroys thought and knowledge by reducing the critical capacity and ethical consciousness that produces the designer infralogical and infraethical, protagonist of the bankruptcy of postmodern values that ends up denying the concept and the world where the designer is and acts. The conceptions of design and designers seem to be forgotten as an effect of the highest developments in culture and civilization that Tomás Maldonado, referring to dialectics, enunciated as the most fruitful trajectories of scientific exploration regarding the objectivities and subjectivities of human praxis. This article will postulate a new beginning for ethos and design.

Palavras-chave : ethics; design; abstraction; reflection; praxis.

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