Resumo

GUTIERREZ MIRANDA, Martha. Valores y responsabilidades del Diseño en la era de lo “hiper”. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2023, n.120, pp.186-200.  Epub 23-Jul-2023. ISSN 1853-3523.

In a context of professional practices in mutation, there is no profession that remains static to technological change. In the case of Design, its conception, foundation and action have been disrupted. This process and the need to transform the values of designers, also require to modify the way of assuming the professionalization of the discipline and to pay attention to the epistemological problem that raises the issue of professional identity, as representation and self-concept.

In a world where everything is "hyper", as Lipovetsky says (2006), hypermodern individuals, aspiring designers, may be better informed and have access to knowledge immediately, are predisposed to technology and "preloaded" with a large number of skills, although in reality they have great deficiencies. Paradoxically, the social and cultural conscience of the profession has been impoverished, to give way to a pragmatism dissociated from responsibility and associated with novelty or fashion.

This reflection seeks to investigate the values, identity and professional ethics of Design. It analyses the orientation or reorientation of the training processes and the importance of ethics, to return the designer as a subject belonging to the social system that, by intervening in it professionally, modifies or renews it.

Palavras-chave : design; ethics; identity; profesional; values.

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