Resumo

SPINA, María Laura. La trama en el espacio tridimensional. La aplicación de un recurso gráfico complementario en el nuevo edificio de la Fondation Louis Vuitton. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2024, n.127, pp.148-165.  Epub 11-Nov-2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi127.4588.

In the design of a High Complexity Visual Identity System, the use and application of a repertoire of secondary identifiers gives value to the identity itself.

The application of two-dimensional frames applied to three-dimensional spaces effectively impacts the identity of the company, redefining the Visual System itself, turning the architectural space into a corporate signage milestone within the Three-Dimensional Program. Currently, recognized clothing brands resort to mastering two-dimensional space with the aim of becoming universal graphic symbols with high power of remembrance within an urban space.

Palavras-chave : archigraphy; two-dimensional; structure; geometry; landmark; identity; module; identity signage; plot; three-dimensional..

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