Resumo

BEROS, Christian Vidal. Influencers y Derecho de la Competencia. Cuad. Cent. Estud. Diseñ. Comun., Ensayos [online]. 2024, n.128, pp.106-122.  Epub 11-Nov-2023. ISSN 1853-3523.  http://dx.doi.org/10.18682/cdc.vi128.4857.

The birth of the influencers phenomenon within advertising linked to social networks and technology and its necessary regulation by the Law is analyzed. The importance of delimiting and defining when the promotion of a product through these influencers is paid or not is presented and the legal consequences for the free market and consumers thereof.

Palavras-chave : Influencers; Law; Publicity; Unfair competition; Regulation..

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