SciELO - Scientific Electronic Library Online

 
vol.4 número2Contenidos históricos fundamentales y líneas de investigación en archivos eclesiásticos: el ejemplo de los archivos de seminariosEl concepto de paradigma en la Archivística como problema epistemológico índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

  • Não possue artigos citadosCitado por SciELO

Links relacionados

  • Não possue artigos similaresSimilares em SciELO

Compartilhar


Palabra clave

versão On-line ISSN 1853-9912

Resumo

ANGELOZZI, Silvina Marcela. Social Imaginary in web advertising of e-readers. Palabra clave [online]. 2015, vol.4, n.2, pp.98-108. ISSN 1853-9912.

This paper explores the imaginary meanings that appear in the advertising discourses on e-book reading devices commonly known as e-readers. It starts from the assumption that imaginary meanings are associated with both: the imaginary associated to digital technologies (Cabrera, 2006, 2011) and to the imaginary of "order of books" (Chartier, 2000, 2005). In order to carry out the exploration, the advertising discourses in the homepages of three cases are analized: The Amazon Kindle, Kobo and MovistarBq brands. The conclusion is that e-readers are devices that participate of the imaginary of the digital technologies as other devices in the complex of digital technologies in everyday life, and also refers strongly to the imaginary meanings related to printed books

Palavras-chave : E-readers; E-books; Social imaginary.

        · resumo em Espanhol     · texto em Espanhol     · Espanhol ( pdf )

 

Creative Commons License Todo o conteúdo deste periódico, exceto onde está identificado, está licenciado sob uma Licença Creative Commons