Resumo

CUTRUNEO, Jimena Paula. HERRAMIENTAS CONCEPTUALES Y PROYECTUALES EN LA CONSTRUCCIÓN DE LA VIVIENDA MERCANCÍA MODERNA EN ROSARIO EN EL SEGUNDO CUARTO DEL SIGLO XX. Rev. hist. am. argent. [online]. 2015, vol.50, n.2, pp.65-112. ISSN 2314-1549.

This paper addresses the modern marketable housing device, meaning that it was created to answer the need for positioning of the profession facing the Rosario Real Estate market in the second quarter of s. XX. This moment marked by the creation of the first professional associations, the institutionalization of education, heated debates, new edilicias regulations and public policy, led to the emergence of the architect as a leading player in the real-estate market. The main objective of this paper is to recognize the tools of project that brought these architects to the typological transformation of the marketable housing and identify the conceptual inputs of such tools, that is, the concrete translation of baggage discipline and the adapting to the logic of the housing market.

Palavras-chave : Rosario, Argentina; modern housing; real estate market; typological changes; architecture; mental tools.